Local Search Optimization: Think Globally, Act Locally

Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap into the local market, however, it may be necessary to make some global changes to your website.

In order to target a website to a local market, it is important that 3 key areas be addressed:

1. Global website text changes targeting local keywords
2. Geographical meta tag implementation
3. Getting indexed by Yahoo! Local

In regards to global website text changes, let’s take, for example the case of the Romeo Cuccina restaurant in Nowhere, Ohio. This family-owned Italian restaurant wants to be found by people in and around Nowhere, Ohio and by people traveling to this location. The body text of the Romeo Cuccina restaurant needs to contain the name Nowhere, Ohio, plus references to the surrounding towns and attractions along with its Italian restaurant keywords, which will also be scattered throughout the text. The title text and the H1 tag should also contain the words ‘Nowhere, Ohio’ as well. Making sure that these geographical keywords are in the text, names of the graphics and links will help this website do well in the search engines for local searches.

In regards to geographical meta tag implementation, this is simply a tag with the company name and address that will help establish a website locally. This



tag can be used on the homepage, About Us page and / or Contact Us page as well. In our Italian restaurant example, the tag will look like this:



Now in regards to getting indexed by Yahoo! Local, it is important to know two things upfront. First, your business may already be indexed by Yahoo! Local so it is best to do a search first. Second, Yahoo! Local is now offering a free 5-page website to small business owners who want to establish a web presence. This promotion is to encourage business owners to get listed locally so that Yahoo! can continue to expand its map of businesses per region. If you find your business is already listed in Yahoo! Local, then check the information for accuracy since sometimes there are errors. These errors are easily corrected by going through the sign up process. For more information see http://local.yahoo.com/

By using the 3 key methods listed above, your website will get a jumpstart in the local search arena. Also, don’t forget a link-building campaign as well since you’ll need a few relevant links pointing back to your website. So, what are you waiting for? Get started now!

This is great information!! But the code to the meta tag does not appear here. Can you post this again with the meta tag code. I would love to have it!! I sent you an e-mail, but this would be for everyone! Thanks!
gilamo

For knowing more about Meta Tags, Just visit the site: http://www.philb.com/metatag.htm

Since meta tags are now important, use meta tags for all the pages.

yes well said and all covered i must agree. The only thing i can add is "dont use the same meta text for all pages this would be wrong, each page has unique contents hence also requires unique meta tag contents adjusted to the single page topic not to the general website topic. hope did a good job explaining ?

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Yes mefisto. You added a valuable point to the topic of meta tags.

Select different meta ( description and keywords ) for each of your web pages. If you are using any scripts, change it to show different meta for different pages according to the matter within the page.

Try to include those words in keyword list which are repeating on the page most. This makes your page in top concerning with that keyword.