Case Studies in Product Management

The two-wheeler business is directly on cloud nine. The performance of all the members has nevermore been so great in the past. Today, our country appears to be the worlds’ second-largest producer of two-wheelers, next only to Japan and that too trailing by a wafer-thin margin.

The common increase in 2009 to 2010 has been about 30 percent, and the business guarantees to develop more by 20–25 percent in 2010 to 2011. Over the past 10 years, the two-wheeler market has grown nearly ten-fold (from a meager 10 lakh to over 1 crore numbers. The prevailing market scenario, therefore, offers excellent opportunities for new entrants who are capable of offering quality products, with all decorations, at prices the market is ready to pay. This maybe has been the biggest temptation for the mighty Mahindra & Mahindra (M&M) to determine to enter the two-wheeler market, initially using Kinetic Engineering Ltd. as a strut

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